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The Frame Make your own TV
Enjoy what’s on, not the reflections
Matte Display
You can enjoy what’s on the screen clearly and feel the textures of art the way it’s meant to be. Enjoy The art as the art, the TV as the TV.
* Conventional product refers to the previous model of The Frame.
Designed to look like a slim picture frame
Modern Frame Design
The Frame’s elegant and modern design blends flawlessly with your interior to elevate your home décor.
Customize to your style
Customizable Frame
The Frame offers a choice of customizable bezels in a variety of colors. Pick the ideal frame for your space, taste, or artwork — magnets make it simple to attach and detach for a different style.
* Customizable bezels sold separately. Available colors may vary by region.
When The Frame is off, the arts are displayed
Art Mode
Transform The Frame into art when you’re not watching TV. You’ll love watching the beautiful works of art on The Frame.
Design
Multi Position Stand
Simple Stand
Place The Frame in a traditional position to comfortably watch your favorite movies and TV shows or showcase stunning landscapes.
* Supported content may vary depending on the horizontal/vertical installation method of the screen.
Art
World famous galleries in your living room
Art Store
Choose from over 1,600 works of art from globally renowned institutions on Art Store. Art Store gives you access from beloved classics to modern marvels to stunning photography.
* Art Store subscription required to access full selection. Fees apply to subscription service. ** Art pieces in the Art Store are subject to change without prior notice. *** The Art Store may not be available in some countries.
Picture
See the world in QLED Technology
100% Color Volume with Quantum Dot
Samsung’s Quantum Dot technology delivers 100% color volume, so you see incredibly realistic color that preserves rich detail and texture — even at wide angles.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
Smart
Easy content discovery
Smart Hub
Samsung’s new Smart Hub puts content curation and discovery front and center, so you spend less time searching and more time streaming.
* Content services and recommendation may vary by regions. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.
